I love hype. I do. I find myself getting hyped up on things I know I won't like; it's how I end up with most concert or comedy show tickets. Promotional e-mails and posters work on me. But not this one.
I'm so surprised to say it, but I don't have much interest in seeing "The Sex and The City Movie".
Maybe it jumped the shark, or I find this whole thing very over-produced, but PopMuse says: "eh." The poster is over thought, the girls interview soundbites sound rehearsed, this promotional campaign is overwhelming, it's everywhere and no where does it look fun, just desperate.
I'd love for it to have been an HBO-only movie, that may have worked for me. Some things work on TV and not the big screen, like Jennifer Aniston.
Now that said... I do LOVE the Jennifer Hudson song on the Soundtrack. It takes a while for it to get going, but once you hit the second half it soars. Check it out...